The made-in-Ontario sportsbook and online casino is significantly investing to create a Canadian online gaming firm.

In an effort to differentiate itself from the sea of similarity in the iGaming industry， the locally based firm earlier announced a strategic investment from Playtech.

Michael Moskowitz， CEO and a Founding Partner of NorthStar， said: "The public listing of NorthStar represents a significant milestone and we're pleased to now provide consumers with the opportunity to become shareholders. 

"As an organisation， we're focused on executing our strategic vision to grow our iGaming market share across the province of Ontario while also looking ahead to the future with the goal of reaching other markets."

NorthStar Gaming recently unveiled the name and logo for its upcoming online casino and sportsbook， NorthStar Bets.

On the site，poker 365 online participants will have access to games， as well as timely and important sports betting analytics and content.

Moreover， Torstar Corporation and NorthStar Games previously announced a joint content agreement.

Readers of thestar.com will have access to sports betting and wagering content made by the NorthStar Bets content team as part of the company's omnichannel advertising and marketing services agreement.

Meanwhile， in February， NorthStar Gaming partnered with Kambi in Canada.

Kambi CEO Kristian Nylén said of the deal: “Our partnership with NorthStar Gaming marks an important strategic milestone for Kambi as we expand into Canada’s sports betting market.  

“NorthStar Gaming is on a mission to create the most engaging online gaming and sports betting product in Canada."